How do I set up my brand kit and writing voice?

Are Flypost's drafts close but not quite you? The fix is usually a few minutes in Project settings. This is where you tell Flypost who you are, who you're writing for and the rules you write by, and it applies all of it to every single post, idea and rewrite.

Flypost fills most of this in during setup by reading your website and your LinkedIn posts. It's worth checking, because a sharper description of your audience or one good "never do this" rule changes every draft that follows.

In this guide we'll cover the Business, Voice and Visuals tabs, and what each setting actually changes. Read on to find out more.

Where are my brand settings?

Click the button with your project's name at the bottom of the sidebar, then Project settings. There are six tabs: Business, Voice, Visuals, LinkedIn, Team and Advanced.

There's no save button. Changes save automatically a second after you stop typing, and the button in the top-right corner shows Saving… then Saved.

What goes on the Business tab?

The Business tab is the background Flypost always has in mind, whatever it's writing about.

• Core Identity: your Company Name, Website and Product Description.
• Business Context: your Industry, your Products & Services (one per line) and your Key Topics (separated by commas). Unlike your Brain, which is only pulled in when it's relevant, this is included every time.
• Target Audience: who you're writing for. Be specific: "founders of 10 to 50 person B2B software companies" gives far better ideas than "business owners". This also powers the audience-fit checks in Analytics.

How do I change my writing voice?

Go to the Voice tab. It has three boxes, and every draft, rewrite and idea follows them:

1. Writing voice guide. How you sound: your tone, how you like to open a post, how you end one. If you added your LinkedIn profile during setup, Flypost wrote a first version from your own posts.
2. Words & phrases to avoid. One per line, or separated by commas. Good for the words you'd never use ("leverage", "game-changer") and any you're sick of seeing.
3. Formatting rules. The mechanical rules, for example "Never use em dashes", "No hashtags" or "Short paragraphs of one or two lines".

What goes on the Visuals tab?

The Visuals tab is how your carousels, infographics and images look. These settings only change visuals, not how your posts are written. For that, use the Voice tab.

Where your style comes from says where your design style was taken from, usually your website, and when. Click Read my website again if your site has changed, or Undo all changes to go back to your website's style.

Logo, colours and fonts are your brand:

• Brand Logo: a transparent PNG or SVG under 5MB works best. It goes on designs when you switch your logo on.
• Fonts: a Primary Font Family and Secondary Font Family (any Google Font, each with a weight).
• Colours: your Primary Font Colour, Secondary Font Colour, Background Colour, Accent Colour and Button Colour, and an optional Background Gradient.

Flypost Designer and the carousel templates use these, so set the exact colours from your website rather than something close. The Preview on the right redraws your own designs as you change things.

Underneath are the shapes your designs use: Corners, Cards, Highlighted words, Section labels, Labels in capitals, Title area and Background texture. Each starts the way your website does it, which a green dot marks. Change one and it says Changed, with Use website's to put it back. Press and hold Hold to compare with your website to see the difference. New designs use your style; ones you've already made keep theirs.

Pictures teach the image model your look:

• Homepage Style Reference: a screenshot of your homepage, which teaches the image model your visual language.
• More Style References: up to four LinkedIn graphics you've posted, or any designs whose style you like. The image model copies their look, never their content.
• Product Screenshots: up to 20 screenshots of your product, each with a tag. Product in situ images feature them, and Flypost Designer can use them when you tick Product screenshot or pick one under Screenshots.

Image copy and mood sets the tone of the words on your visuals: the Infographic Visual Tone (Professional, Friendly, Authoritative, Bold or Educational) and optional Image & design notes, short guidance such as "confident B2B tone, avoid hype words".

To see these settings in action, read how to design a carousel, an infographic or an Image post.

What does the LinkedIn tab do?

It has two separate jobs. Sync Recent Posts reads your public LinkedIn profile so post previews show your name and photo and drafts can learn from your recent posts. Posting to LinkedIn is where you connect your account so Flypost can publish. That second part has its own guide: how to connect your LinkedIn account.

Does changing my Company Name rename the project?

No. The name in the project menu is set when the project is created, and editing Company Name doesn't change it. If you need a project renamed, contact support.