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21 October 2026 · Research

AI-written LinkedIn posts get about a quarter fewer reactions, study finds

More than half of LinkedIn posts are now mostly written by AI, a detector check of 2,016 posts found. The same person's AI-written posts earned about 24% fewer reactions and 12% fewer comments than their own writing.

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13 October 2026 · Research

What actually works on LinkedIn? Study of 116,000 posts finds three things

Personal stories earn about a third more reactions, images about 35% more, and first lines written as "I" or "we" about 19% more. Most of the usual advice, from hashtags to question openers, doesn't help.

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Flypost is a LinkedIn content studio that turns a company's own material (posts, transcripts, case studies) into LinkedIn posts, carousels and articles.